Perfect Pushup Introduces the Perfect Counter; Industry's First Fitness Accessory to Track Reps and Time During Pushup Workout
December 11, 2008
Mill Valley, California
Audible Beep Sounds When User’s Chest Goes Down Far Enough
Signaling Proper Pushup Form
MILL VALLEY, Calif. (December 12, 2008) - Dedicated to providing fitness solutions that foster healthy lifestyles through basic exercise, Perfect Pushup, LLC (www.perfectpushup.com) today unveiled the Perfect Counter, the industry’s first accessory product maximizing the pushup workout by tracking reps and time and guiding proper form. The Perfect Counter will debut at all Perfect Pushup retailers throughout the United States beginning this week, available for $19.95 (MSRP).
The Perfect Counter concept was developed during one of the Navy SEAL pushup tests that Founder Alden Mills endured every six months during his SEAL career. Each SEAL had to perform a two-minute pushup test while his swim buddy extended a fist under the SEAL’s chest and called out the rep count; meanwhile, another SEAL shouted out time intervals.
Designed to ensure proper pushup form without “allowing the user to cheat,” the Perfect Counter works in tandem with the Perfect Pushup, producing an audible beep from a sensor-enabled touch point. When the user lowers his or her chest, the beep verifies the completion of a Perfect Pushup; without a beep, the pushup does not count.
“The Perfect Counter is an important motivating device for consumers looking to enhance their workouts by providing an easily measurable goal and can encourage friendly competition to meet such goals,” said Alden Mills, CEO and founder of Perfect Pushup. “This product is a great stocking stuffer for those that already own a Perfect Pushup. For fitness enthusiasts not familiar with the brand, the Perfect Counter is an easy-to-use accessory product that serves as an introduction to the entire Perfect Pushup line, emphasizing the importance of proper pushup form.”
The timer feature can be set for up to 99 minutes to record ongoing pushup success over the course of the day and can be adjusted for specific time intervals such as the SEAL two-minute pushup test. The product’s innovative design includes a flexible base and a foam cushion top, providing a safe landing pad in case the user’s arms give way during the workout. For the novice user, pushups can be made easier by placing the Perfect Counter atop a stack of books or other level platform.
About Perfect Pushup: Perfect Pushup LLC, based in Northern California, is the market leading designer, manufacturer and distributor of body-performance based fitness equipment. Creating products founded on functional, natural movement and body-weight exercise, the company is committed to offering advanced product solutions to enable consumers of all fitness levels to unlock their body’s potential. Perfect’s product lines include the Perfect Pushup, Perfect Pullup, a line of sports nutrition products, and multiple accessories, all sold direct as well as through 24,000 retail doors throughout the United States.
